Measurement and the Barcelona Principles: Angie Jeffrey, VMS, Interview With...
Transcript – JOHNA BURKE: Hello, this is Johna Burke with BurrellesLuce, and we’re here at the PR News Measurement conference. I’m joined by Angie. Angie, will you please introduce yourself? ANGIE...
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AMEC European Summit on Measurement 2011 – Creating a Focused Measurement...
I recently attended and participated as a speaker, on behalf of BurrellesLuce, at the AMEC 3rd European Summit on Measurement in Lisbon, Portugal. The conference represented nearly 200 delegates from...
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PR Week Measurement Roundtable Q&A Takeaways
Valerie Simon On Wednesday, May 4th, I had the opportunity to attend the PR Week Measurement Roundtable, along with some of my BurrellesLuce colleagues. The roundtable focused on the constantly...
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PR Tips for Hosting Thanksgiving
It’s holiday season and you’re stuck (or excited to be) hosting Thanksgiving. Though you probably should have started planning your T-Day PR campaign in July, the week before the big day is as good a...
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The Infographic Guide to Measuring Your Public Relations Efforts
Measurement has been a big topic in PR for decades, but it continues to dominate our discussions because the digital age has given us more tools, metrics, and points to measure than ever before. We...
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4 Essential Components of a Successful Measurement Strategy
flickr user Randen Pedersen under CC BY license Measuring the impact of your PR campaigns is the most important way to figure out what’s working, strategize, and prove the benefits of public relations....
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Measurement Week Interviews: David Rockland
Today is the first day of AMEC’s international Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos and don’ts, common mistakes,...
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How to Use the New AMEC Measurement Framework—A Practical Session
For this webinar, guest experts Richard Bagnall and Giles Peddy joined us from across the pond while AMEC North American Co-chair (and BurrellesLuce CMO) Johna Burke moderated. Richard took pole...
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